Project Overview: Multimedia Campaign for CMA Flooring and Design

Platforms: Facebook & Instagram

Overview:

I partnered with CMA Flooring and Design to produce a dynamic and engaging social media campaign aimed at driving traffic, brand visibility, and customer interest in their flooring and remodeling services. From concept to launch, I managed the full multimedia production including scripting, video editing, voiceover recording, and ad campaign execution.

The goal: To increase customer engagement and drive affordable, high-converting traffic to their service pages. And we delivered.

 

 What I Did:

•  Video Recording & Editing: Shot and edited short-form videos optimized for Instagram and Facebook feeds.
•  Voiceover Production: Crafted a compelling script and recorded professional voiceovers to boost clarity and emotional appeal.
•  Social Media Strategy & Ad Campaign Management: Built a targeted ad campaign using Facebook Ads Manager, focusing on local homeowners interested in flooring, bathroom, and kitchen remodeling.
•  Performance Tracking & Optimization: Monitored key metrics daily and fine-tuned delivery to improve cost-efficiency and results.

 

 Results & Insights:

This campaign significantly outperformed industry benchmarks for cost-efficiency and engagement:

 Key Performance Indicators (KPIs):

• Total Link Clicks: 10,539
• Reach: 131,000 users
• Cost Per Link Click: $0.15 (well below the industry average of $0.12–$0.46)
• Click-Through Rate (CTR): 8.04% (compared to the optimal 3.0%)

 Engagement Metrics:

• Total Post Engagements: 102,733
• 3-Second Video Plays: 91,255 (showing strong early interest)
• Post Reactions: 730
• Saves: 119
• Shares: 74
• Comments: 16
• Follows/Likes: 12

 

Interpretation:

The campaign achieved strong reach, exceptional CTR, and high-volume post engagement, signaling well-crafted creative content and precise audience targeting. While deeper social actions like comments and follows were lower, the core performance goals link clicks and cost-effective reach were exceeded.

 

 Why This Matters for Your Business:

If you’re looking for content that grabs attention, drives real traffic, and is cost-effective, this campaign is proof that the right creative strategy works. With a strong visual message, powerful voiceover, and smart social targeting, your brand can rise above the noise just like CMA Flooring did.

I developed and executed a comprehensive 4-week digital marketing strategy for Medallion Motors, a car dealership in Toronto looking to boost brand awareness and drive local traffic following a full showroom renovation. The campaign focused on creating authentic, visually engaging content across Instagram and Facebook, while layering in lead and traffic ad campaigns designed to convert views into visits and consultations.

 

The strategy focused on consistency, authenticity, and smart automation. By combining engaging video content with layered paid campaigns and real-time optimization, we built a scalable content engine for Medallion Motors — one that grows their audience, builds trust, and converts digital interest into physical showroom visits.

 

Why This Matters:

This project proves that car dealerships can build strong local visibility and customer trust without relying solely on traditional advertising. By humanizing the brand and showcasing its space, people, and offers, Medallion Motors was positioned as a top local dealership choice in Toronto.